Portfolio · 2026
Gao Huacong
高华聪
User Research · Product & Experience Planning
I use user interviews and field observation to shape product and experience concepts, then design and build digital and physical interaction prototypes.
User InsightsConcept PlanningCross-cultural Collaboration
View CVCore projects
Featured Projects
Functional prototype · Museum interpretation
Living Labels
Living Labels places visitors' emotions and personal voices alongside curatorial interpretation. A connected system of physical emotion responses, gesture-based exploration and mobile submissions turns viewing an artwork into an opportunity to respond, listen and exchange perspectives.
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Research & design concept
PathMuse
PathMuse reimagines a visit to the British Museum through a "Cultural Shopping Cart". Visitors choose exhibits, follow personalised routes supported by physical wayfinding touchpoints, and finish with a "Journey Receipt" that records their experience.
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Experimental installation
The Silence of White
Visitors place coloured ice on a white canvas and watch it melt, spread and leave traces over time. Four AR postcards connect this changing installation to the ecological story of a coral reef moving from abundance towards bleaching.
View projectExhibition & cultural practice
Selected Applied Work
Realised exhibition · Team project
Peak to Peak
Flora and fauna motifs from paintings by Yun Nantian and Qi Baishi are reinterpreted through AI-assisted digital visuals in the "Species Archive". A layered stamp activity and public workshops extend the exhibition into hands-on experiences for visitors.
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Theatre café experience · Team project
Light & Shadow Theatre Café
A river-shaped café table becomes a setting for projected stories. Customised cups connect physical actions with different narrative chapters, while visual cues guide visitors towards points of interaction within the café experience.
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Group redesign proposal
MML / Marx Memorial Library
The PRISM concept organises the Marx Memorial Library's museum, library and workers' school functions into three distinct digital pathways. A history-led puzzle in Museum Mode encourages visitors to explore the collections and their stories.
View projectFurther explorations
More Work
Early digital product concept
AquaScope
An early-stage concept connecting marine enthusiasts' observations with student learning. Species photographs, location, environmental context and research resources form a connected learning journey, while a personal "Species Wall" encourages continued exploration and recording.
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Brand interaction concept · Team proposal
RingBeats
RingBeats reimagines everyday stress noises as material for music creation. A wearable "Sound Ring" made from a beer bottle cap connects a web-based remix concept with community sharing and the festival experience, inviting audiences to take part in making music.
View projectAbout
My background spans artistic practice, cultural exhibitions and user experience design. I focus on understanding user needs and organising information, as well as bringing interactive concepts into working prototypes and physical spaces.
I completed a BA in Mobile Media Art at Tianjin Academy of Fine Arts, followed by a joint China–UK dual-master's programme in Cross-Media Art at Tianjin Academy of Fine Arts and User Experience Design at the University for the Creative Arts.
Through museum wayfinding and visitor participation projects, I have conducted interviews and field observations, contributed to experience planning, and independently designed and built digital and physical interaction prototypes, refining key flows through testing.
I have also been closely involved in large-scale exhibitions and immersive experiences, including digital content production, interaction design, customised physical elements, and on-site installation and calibration. My experience also includes presentations in English and collaboration within multicultural teams.
Contact
Open to opportunities in product planning, user research and product operations.